A transactional SMS is a text that is used when a business needs to provide necessary information to the customer. These messages are usually automated and can include order confirmation and tracking numbers, two-factor authentication and password resets.

One-Time Password, SMS is a short message containing a one-time auto-generated password that is sent to the registered mobile phone number of the user who has initiated the request. This technology is perhaps the most popular mechanism used by companies around the world to make sure that the login request has been generated by an authorized person. It is very simple to use the OTP SMS service.

Texting customers without their permission is an invasion of privacy, and it’s against the law. According to the Telephone Consumer Protection Act (TCPA), businesses must have consent from the recipient before sending a text. The permission comes in the form of an opt-in. The word “opt” simply means to “make a choice.” So, an opt-in means that the recipient is choosing to subscribe to your texting communications. In other words, they’re providing consent to receive your text messages.

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